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SASHA DOWNER
Associate Creative Director, Copywriter
For the holiday season, Wesson is inspiring Americans to rediscover the joy of simple acts of giving with a new campaign titled “Muffins.” Rooted in the brand platform “It Starts With Wesson,” the campaign positions the heritage cooking oil brand as a trusted companion in creating moments of warmth and togetherness—both big and small.
Debuting for U.S. Thanksgiving, the heartwarming 60-second film brings that idea to life through the universal language of food. It reminds viewers that the moments that matter most aren’t always the grand family dinners, but the everyday gestures that bring people closer together.
AGENCY: Manic Pixie
Creative Director: Mark Rozeluk
Strategy: Lindsay Prajza
Associate Creative Director: Sasha Downer
Photography: Jessica Crandlemire
Production Big Pig Production Co.
Director - Mark Rozeluk
Producer - Mark Delottinville